![]() ![]() By the way, this is the exact monetization strategy Buffer uses. The idea of this monetization strategy is to provide post scheduling app users with some free basic functionality while offering extended functionality with paid plans. ![]() There are several ways you can make money with a scheduling app like Buffer: One more thing you should think through when preparing a business plan is your app’s monetization strategy. To get a clear vision of your application, you should start with writing a business plan for a startup.Ī business plan is a document that allows you to audit the market you want to enter, research your competitors, understand their strengths and weaknesses, and come up with a solution on how to get a competitive advantage. Before you even start planning the development of a scheduling app like Buffer, you should understand your app’s concept. To build a successful application that will be in demand, you should go through preparatory steps. How to make a scheduling app: steps from idea to releaseīuilding a post scheduling app like Buffer starts long before actual development. You’ll find out what we mean by a “serious approach” in the next section. If you want to build a scheduling app for businesses that will solve your customers’ pain points and that people will love just like Buffer’s customers love Buffer, you should approach app development seriously. For example, Buffer also offers analytical tools to show users how their marketing efforts pay off. But while this is the main functionality of such apps, it isn’t the only one. The goal behind a scheduling app like Buffer is to provide tools for scheduling posts on social media channels. Those tools didn’t provide him with the functionality he expected, so being a software developer, he decided to build a post scheduling app himself. The idea to create a post scheduling app came to Joel when he faced the inconvenience of regularly posting on Twitter with the tools that were available at the time. What’s a post scheduling app like Buffer?īuffer was founded in 2010 by Leo Widrich and Joel Gascoigne, who is currently Buffer’s CEO.
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